With the growing success of Smart TV, the number of apps vying for top rankings on the different devices is also on the up. Together with market leader Samsung, MEKmedia has developed “Brandworld“, a brand new and innovative concept with which brands can secure the top spot on the smart screens of the future. The “Brandworld“ concept offers consumers a convenient navigator through the app jungle and for brand companies and broadcasters it is an exclusive solution to gain exposure for relevant digital content on Smart TV. This is an app which is placed to attract attention directly onto the home screen, i.e. the first level in the so-called launcher area of Samsung Smart TVs. With just one click, viewers find themselves in the middle of the app world of major brands. Here they can create their own personalized app world with topics and content offerings they are interested in.
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